• katy ✨@lemmy.blahaj.zone
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    1 year ago

    Twitter gets their iconic branding enshrined in the dictionary as a verb - one of the very few companies that have achieved the feat - and Elon chucks it all in the bin.

  • Notnotmike@beehaw.org
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    1 year ago

    This is so wacky it’s astounding.

    You don’t buy a company for their servers or employees, those can be found elsewhere for the same price. You buy a company for its users and its brand. To throw away one of the most icon brands in the world, which is present in the footer of every major website in the world, is baffling.

    What is the end game here?

      • Zorque@kbin.social
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        1 year ago

        I’m sure he has an end-game.

        It’s everything up to that point where he’s completely at a loss.

        • TwilightVulpine@kbin.social
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          1 year ago

          I think his endgame is just boosting his ego. He tried to get this X thing to stick since the PayPal days.

          We are just watching the midlife crisis of a guy with way too much money showing that billionaires are not immune to terminally online brain rot.

    • Lmaydev@programming.dev
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      1 year ago

      Just to say you often do buy a tech company for it’s employees. But he fired most of them anyway so this move seem pretty on brand.

    • He realized pretty fast that he offered WAY too much money for Twitter. Like, we’re0 seeing maybe 5x what it was really worth at the time. But, because he did everything out in public like the narcissist he is, he knew there was no way he was getting out of the sale in court.

      So he got as much of the cash from banks and other investors as possible. An amount of debt that could ruin someone with even his net worth. Now he’s driving their investment into to the ground so the banks will end up writing off most of the debt rather than asking for repayment. So far, it seems to be working.

      • Sordid@beehaw.org
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        1 year ago

        Now he’s driving their investment into to the ground so the banks will end up writing off most of the debt rather than asking for repayment. So far, it seems to be working.

        Maybe I’m financially illiterate, but I don’t understand how that works. Like… if I take out a loan to buy a house and then deliberately burn down the house, that doesn’t get me off the hook. If anything, I’ll probably end up going to prison to boot. Why exactly would the banks just write off Musk’s debt instead of going after him and his other assets in court?

    • Pagliacci@lemmy.ml
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      1 year ago

      He bought the company to bootstrap his idea of his “X” app which he envisions becoming something like WeChat for the world outside of China.

      I think it’s a terrible idea that’s a solution in search of s problem. WeChat works in China because the government literally enforces it’s usage. The rest of the world isn’t interested in a one-stop-shop for anything and everything.

      It’s the problem of trying to be everything for everyone. You end up with mediocre or bad solutions for many problems instead of great solutions for a couple of problems. It works when there’s no competition, see WeChat, but when there is competition that competition is going to beat you at their game because you’re too busy playing a dozen others.

      • jmp242@sopuli.xyz
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        1 year ago

        The rest of the world isn’t interested in a one-stop-shop for anything and everything.

        I’m not entirely sure this is true. Look at the constant posts and commenting on how people hate to deal with the complication of additional apps / sites. It’s a major negative of the fediverse, it’s one reason I think Signal shot themselves in the foot getting rid of SMS. It’s why people keep using Amazon or Netflix even as they get worse and worse and more expensive. Heck, I’m not even immune - I wish we had one fast and cheap way to transfer money rather than Zelle, Paypal, various bank schemes, venmo and on and on. I wish we had a universal shopping cart thing like Paypal checkout more widely adopted vs making ever more accounts and typing in all my details for a one time order from a different website (and this is one reason why people gravitate to Amazon vs individual sites).

        I’m not saying I’d like an all in one app, but I can see it potentially being interesting to people if it simplified their lives. I don’t think Musk and X are likely to be able to do it, but I don’t actually think there’s no interest.

  • crow@beehaw.org
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    1 year ago

    This is beyond dumb. Such an iconic logo that was already such a huge part of their brand. Not even a logo that needed to be changed. This will cause major confusion for some old people.

    • melroy@kbin.melroy.org
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      1 year ago

      You call me old? Haha just kidding. It’s a stupid change indeed. Elon wanted to do the same with PayPal.

  • mrnomoniker@lemmy.studio
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    1 year ago

    So, if there’s no more bird, then we shouldn’t call them “tweets.” What should they be called now? X-cretions?

  • Storksforlegs@beehaw.org
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    1 year ago

    Seeing the care that went into designing the original logo, only to be replaced with… I keep wanting to call it clipart, but clipart is less lazy than this.

    • Jamie@jamie.moe
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      1 year ago

      According to another post, it’s an X stolen from a font, and was apparently used in an old podcast. So he just took an X from a font that looked neat and said “good enough”