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Reddit doesn’t have much of a choice than to fight this. If they roll over and give out the data every other studio will want the same treatment. Which likely would also involve the Authors Guild and RIAA as well wanting info on posts.
They would certainly like to maintain the posters and the data they bring by blocking this, but if push comes to shove, the posters are going to get hosed to save the stock.
I’ve read some comments on other articles about this saying that by using cash and avoiding the loyalty card they won’t have the data that shows how often you buy certain products and if you buy them at regular price or only during sales. I don’t know if that’s true, but it does seem somewhat logical to me that the AI is going to use your past purchases against you, they already use that same idea to send me paper coupons once a month based on stuff I usually buy.