There are some brands of bicycles that can cost more than the down payment on a car. Why? Surely making a bike lightweight and reliable isn’t so difficult that it warrants that price? Is it just the brand name or maybe it has to do with customization options?
Cycling is the new golf. There are lots of 50 year old dentists with disposable income out there who think electionic shifting and aero carbon wheels will enable them to drop their “buddies” on their Saturday group ride.