During a recent episode of The Verge’s Decoder podcast, Logitech CEO Hanneke Faber shed some possible insight into the company’s view on one of its most important products. Saying that “the mouse built this house,” Faber shares the planning behind a Forever Mouse, a premium product that the company hopes will be the last you ever have to buy. There’s also a discussion about a subscription-based service and a deeper focus on AI.
For now, details on a Forever Mouse are thin, but you better believe there will be a catch. The Instant Pot was a product so good that customers rarely needed to buy another one. The company went bankrupt.
It’s really insane that they want the good press and loweree manufactured volume of a quality item… But also for it to fail and you need to buy up whenever they arbitrarily say so.
It’s horrifying. Absolutely broken fucking mindset that only works if we truly are trapped having to buy from them and I just don’t see how that can be true before someone says fuck it and competes.
It’s so grossly profit seeking I just will feel really defeated if it actually works.