It looks like Spotify's rumored "Superpremium" offering is gearing up for a launch. According to references discovered in the Spotify app's code by Chris
They don’t think these features are compelling. The purpose of this is to create a new pricing tier so that later they can make it the (not-actually) ad-free tier and make the current (not-actually) ad-free tier have (more) ads.
They don’t think these features are compelling. The purpose of this is to create a new pricing tier so that later they can make it the (not-actually) ad-free tier and make the current (not-actually) ad-free tier have (more) ads.