My recollection is that the ruble is restricted (partially/mostly?) from being traded by the Russian government. So, most of the ruble currency exchange is on the black market, which wouldn’t be what Google finance shows.
I semi recall reading something a year or so ago about the black market ruble value being half of the publicized value, so maybe what she is referencing is a recent significant drop in the black market ruble value.
With ferries and heavy rail over the Kerch Strait Bridge unlikely, it seems Russia is left with the new rail line being built through lower Ukraine (don’t know if its finished yet) and/or trucks across the bridge (not sure the volume it can accommodate). Seems like Crimean logistics are going to be constrained in the short term.