They might not be able to say anything. Advertising contract might have a clause saying they can’t speak of the details of their deal, or speak negatively about the sponsor.

Apple TV most certainly collects information too…

Not really. Ads aren’t gonna dissappear, with Mozillas tech, they’d at least be more private than what Google will implement.

You’re not wrong. One spy is better than 1+x spies, especially if that one spy is well controlled with regulation. Better than bad is still not necessarily good.

It’s not just that they don’t want their ads next nazi crap, it’s that they don’t want to put ads on a platform that has nazi crap. You make a platform friendly to nazis, you lose advertising.