It seems crazy that Twitter is actively taking steps to become a worse social media company. Back when I was a kid, companies were supposed to be these well thought out, highly methodical entities that would only make the most optimal moves. I suppose it’s 2023 now though.

I recognize that format from reddit.com/r/196, migrants or bots from reddit may be bringing it over. Basically, the “rule” of that sub was that if you visited it you had to post a meme before you left, so a lot of posts on the sub couldn’t think of a creative title, so the title was just “rule”

It then became a trend to just put “rule” at the end of whatever the title was, even if you could think of a title.