X runs 'timeline takeover' ad promoting anti-trans film | TechCrunch
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Thursday on X (Twitter), all users saw the same pinned topic under the "What's happening?" sidebar. As part of a "timeline takeover" -- which gives

cross-posted from: https://lemmy.ml/post/7435108

Thursday on X (Twitter), all users saw the same pinned topic under the “What’s happening?” sidebar. As part of a “timeline takeover” — which gives advertisers “priority access to logged-in users’ first impression of the day” — conservative media nonprofit PragerU is promoting the hashtag “#DETRANS” to advertise its new film about “the stories of detransitioners.”

    • SmoochyPit@beehaw.orgEnglish
      0·
      1 year ago

      Agreed, but unfortunately too many creators rely on it and can’t uproot and leave. That’s my biggest loss, moving to other platforms, was specific creators who didn’t.

      • davehtaylor@beehaw.org
        3·
        1 year ago

        The problem is that now you’re relying on a platform that’s entirely centered around being a bastion of hate speech. You would be doing the same thing if you based yourself on 4chan or Truth Social. Every moment you stay there and drive traffic through there, you have blood on your hands

        • Norah - She/They@lemmy.blahaj.zoneEnglish
          1·
          1 year ago

          Bloody hell, I hate this kind of absolutism. For example, Twitter is one of the only spaces online that Sex Workers can promote their content. There was a federated alternative, Switter was the third largest Mastodon instance, but it was forced to shut down. Often these are people who are doing sex work to survive. Transgender people make up a significant proportion of that demographic, as discrimination often precludes us from formal employment.

          But, according to you, those people have blood on their hands huh? People who have to sell their bodies using slurs so they can make rent…