Not directly, but it’s balanced by the traffic that talking about it generates?

Musk has been known to say… controversial statements from time to time for this reason.

Making sure that X remains relevant, living rent-free in all of our heads, is a huge benefit, compared to moving on and never looking back.

Edit: though to be clear, I didn’t say it was a good plan - most of his plans do not qualify for that word imho:-P.