The email arrived late last year, a harbinger of a new era. Disney+ was jacking up their annual plan to a whopping $140. It wasn't an isolated incident. Netflix announced their cheapest tier would now come bundled with ads, Amazon Prime would be $3, TV went from $66.99 to $999 a month there are so many great things to watch and they're all spread across so many different Services. I want to watch them all but man does it hurt to Fork up so much money every month to do it it kind of makes you won
The fucked thing is that it wouldn’t be such a huge deal but they all want to make money on the current number of customers instead of their potential. People are poorer and poorer and have to choose maybe one or two services at a time at the prices they are.
They would rather get one customer for $15/mo than 4 or 5 customers for $5/mo. And they together created an environment where it’s hard for any one of them to make the first move. Healthy competition only really works when people act in good faith and none of these people are capable of that even when it benefits them.
Business people are truly dumbest creatures on this planet. “What if we make them poor and then charge them a bunch of money? That makes sense, right? And if they get upset we tell them it’s their fault.”