Summary
Florida Attorney General James Uthmeier filed a lawsuit against Target, alleging that the retailer misled investors by promoting its diversity, equity, and inclusion initiatives.
The suit contends that Target’s previous DEI efforts, including its Pride month merchandise, sparked backlash that harmed sales and shareholder returns.
Uthmeier, appointed by Gov. Ron DeSantis, claims the company violated the Securities Exchange Act by failing to disclose the known risks associated with its DEI strategy.
He vowed to use the state’s legal power to challenge what he described as “offensive political theatre” and push for an America-first corporate agenda.
So wait a damn minute here. Target, a MN company, had (past tense) an expansive DEI program that they recently scrapped following along with the trend from multiple other outfits.
Unlike many other places the public actually got mobilized in some level to show they’re pissed off at Target for ditching the program and refusing to shop there.
NOW the FL attorney general decided they should try and file a suit against them for being ‘woke’?
What kind of backwards response is that? It hardly even makes sense from a political theater perspective much less in any practical way. Fascists, still unable to find their own ass with both hands and a flashlight…
Edit: It occured to me that as conspiratorial as it sounds it’s possible Target begged for this treatment to try and gain some sympathy points for being picked on by the big bad far right. Give the people someone else they already hate to point at and maybe some ‘forget’ that you the company just gave a big FU to a sizable portion of your customers/employees/suppliers.
Have you met a conservative? It’s not even a fat right thing lmao
The only thing they’re responding to is the stock value going down.
Idk, this recent target change feels too recent. Is there evidence that their DEI rollback has received a bunch of backlash? I don’t think putting themselves in this situation would bring back sympathy compared to any other number of things that don’t involve legal troubles.
I’m betting this is the rights way of making an example of a DEI company, “you ever do this, we will come after you, whether you undo it later or not”
I’ve been pushing more to spend at Costco and less at Target. These recent announcements have me leaning even harder into that previous plan. Before I Was ambivalent about Target, now Ill generally go out of my way to avoid it.
Pride disinvited them after their pullback, and there has been plenty of chatter of people moving to Costco. Recent CNN piece talks about it as well.
https://archive.is/erjft
Things are looking good. As the article states, there will still need to be more time before we see if it has a longer term financial impact.
I appreciate the link!